The Conversations We Don’t Have
- Judi Cunningham

- 2 hours ago
- 8 min read
Why families avoid the hard topics — and what the silence really costs

Written by Judi Cunningham
Almost every family we work with is carrying at least one conversation they have been putting off — sometimes for years, sometimes for a generation. The topic is rarely a mystery to anyone. What is striking is how much energy a family will spend keeping it unspoken.
We have come to believe that the conversations a family avoids tells you more about a family than the conversations it has. The unspoken subjects of who will lead, who was promised what, why one sibling was treated differently, what happens when a parent is gone or whether the next generation is ready, all sit quietly at the center of family life. They shape decisions and relationships without ever being named. And the longer they go unaddressed, the more power they accumulate.
This is not a problem unique to families of significant wealth. Avoidance is a human default. But wealth raises the stakes, adds complexity, and removes some of the natural pressure that forces ordinary families to confront things sooner. So, while what follows applies to almost everyone, it tends to play out in sharper focus among the families we advise.
Why we avoid the hard conversations
The simplest explanation is also the truest: people are afraid. Not usually of the topic itself, but of what raising it might do to the relationships they care about most. A parent worries that naming a successor will wound the children who were not chosen. Siblings sense an old imbalance, but fear that saying it out loud will turn a quiet resentment into an open rupture. A spouse who married into the family stays silent rather than be seen as overstepping. In each case, the calculation is the same, the relationship feels too valuable to risk.
Layered on top of that is the simple fact that most of us are conflict-avoidant by nature. Conflict is uncomfortable, and for many people it is genuinely frightening. It carries the threat of anger, of being misunderstood, of saying something that cannot be taken back. We are wired to read disagreement within our closest relationships as danger, so we do what feels safest in the moment: we change the subject, we keep the peace, we tell ourselves that now is not the right time. There is always a reason that now is not the right time.
With that being said, the fear is not irrational. Relationships do fracture. Words do get said that linger for decades. We have all watched a family fall out over an estate, a business decision, or a perception around the lack of fairness, and the lesson many people draw is that the safest course is to say nothing at all. Silence feels like protection.
It is also worth naming that avoidance is rarely a single decision. It is a thousand small ones; the topic raised and then steered elsewhere, or the question almost asked over dinner and swallowed instead. Each of those moments feels reasonable in isolation. Together, they become a family habit that no one consciously chose, and no one quite knows how to break.
Why wealth makes the silence easier to maintain
In families of substantial means, the ordinary forces that eventually push hard conversations into the open are often muted. There is rarely a financial emergency that forces the issue. Structures, advisors, and entities can absorb a great deal of dysfunction without anything appearing to break. A family can run for years on unspoken assumptions because nothing on the surface demands otherwise.
At the same time, the questions themselves are larger and more entangled. Identity, legacy, control, fairness, and money are woven together in ways that are hard to separate. A conversation about business is also a conversation about who is trusted and who is loved. There are so many assumptions about seemingly innocuous information and what it means. The perceptions around trust and love can cause very deep hurt. That entanglement makes the topics feel even more dangerous to touch and so the avoidance deepens.
Another complexity is advisors can unintentionally reinforce this pattern. A team built to manage complex environments with tax, legal, and investments, can inadvertently signal that every problem has a technical fix. This makes the relational challenges easy to leave for another day. Advisors are wired to fix. Ideally, the advisors who serve families would treat communication as part of the plan itself, not a side conversation to have if there happens to be a time for it.
The cost of what goes unsaid
Here is the irony at the heart of all of this, and it is the point we return to again and again, with the families we serve: The avoidance of hard conversations is not what protects relationships. It is, more often than not, precisely what destroys them.
When a difficult subject is never raised, it does not disappear. It goes underground. In the absence of information, people make it up. They fill the silence with their own assumptions, and those assumptions are almost always less generous than the truth. A parent's reluctance to discuss the estate is read as favouritism or at minimum a suspicion of unfair treatment. A founder's silence about succession is read as a refusal to let go or perhaps favoritism. An unaddressed slight from fifteen years ago hardens into a belief about who someone is. The narrative gets stronger and deeper and harder to change the more time passes. Each party privately rehearses the grievance, and with every rehearsal it grows.
By the time the conversation finally happens (and it almost always happens usually triggered by a death, an illness, a transaction, or a single careless remark) it is no longer one conversation. It is years of accumulated frustration erupting at once with the least possible goodwill in the room. The very explosion the family was trying to prevent is the direct result of having waited so long to speak. Relationships that might have survived an honest conversation in calm times, struggle with the reckoning that arrives in a crisis.
This is the pattern we see repeatedly: the families who avoid conflict most diligently are often the ones who eventually experience the most severe and permanent fractures. The avoidance does not lower the risk. It defers it and compounds it. When you remove important conditions for effective communication like time to think, time to calm down and trust in others to have your back, it reduces the ability for the family to handle it well.
When we defer, what have we lost? It is not only the relationship in the moment of crisis it is the years of love, connection, fun and trust-building that never happened because the unspokensubject was creating distance between you. Families don’t get those years back, which is why the earlier version of the conversation is almost always the better one.
A different way to think about conflict
The reframing we encourage is this: conflict is not the opposite of a healthy relationship. Avoidance is. Disagreement, handled with care, is how families find connection. It’s how they update their understanding of each other, correct old imbalances, and learn about each other. A family that can sit in discomfort together and come out the other side is far more durable than one that has simply never tested whether it can.
The goal should not be to eliminate hard conversations. It ideally is to have them earlier, more often, and in better conditions. When people are present, able to listen, have time to absorb what is said, and goodwill still exists, the possibility of a good outcome is much greater.
In practice, this often looks less like one landmark meeting and more like a regular rhythm. Having regularly scheduled check-ins, family meetings, and at minimum an annual conversation,creates conditions for better outcomes. When difficult topics have a home, they stop requiring a special act of courage to raise, and the family builds the muscle to handle harder ones as they come. Small wins create resilience and hope. Hope has us tackle more. It has a snowball effect and leads to relief as the issues begin getting addressed.
None of this requires a dramatic reinvention of how a family operates it simply requires deciding, together, that the important conversations deserve a place on the calendar rather than a place in the back of everyone's mind.
Common questions we are asked
These are among the questions families and individuals raise with us most often when the subject turns to communication and difficult conversations. The answers below are starting points, not formulas; every family is different.
How do I raise a difficult topic without it turning into a fight?
Begin by lowering the stakes of the first conversation. You do not have to resolve anything; you only need to open the door. Think about it like many small conversations vs. one big one. It takes time to unravel things. Lead with curiosity rather than conclusions. Most conversations escalate because people arrive with a verdict already decided. If the other person feels heard the temperature stays manageable.
When is the right time to have these conversations?
Earlier than feels comfortable, and almost never in the middle of a crisis. The instinct to wait for the perfect moment is the mechanism of avoidance itself. The perfect moment does not arrive. The best time is an ordinary, low-stakes one, when no one is under pressure and no decision is being forced. If you are waiting until a topic becomes urgent, you are guaranteeing it will be handled at the worst possible time. But do wait until some of the heat has come down.
What if I bring it up and it damages the relationship?
This is the fear underneath most avoidance, and it deserves a direct answer. A single honest conversation, handled with care, very rarely ends a relationship. What ends relationships is the slow accumulation of things never said, surfacing all at once. Choosing to speak now is, in almost every case, the lower-risk path even though it does not feel that way in the moment. If you are really worried about the relationship, then bring someone in that is skilled in facilitating the conversation.
We have avoided this for years. Is it too late?
It is never too late, though it is rarely as simple as it would have been earlier. If the relationship is important, then act like it. Be courageous and take the first step to resolving it. It may not get resolved but it is possible it will get a little better. If you don’t try at all, for sure it won’t get resolved.
How do we keep one strong personality from dominating the conversation?
Agreeing in advance on a clear agenda, a neutral facilitator and a structured time for each person to speak without interruption, will change the dynamic. Structure is your friend in times like these.
Should we involve our children, and how much should they know?
Withholding information rarely protects children; it usually leaves them to fill the gaps with anxiety or inaccurate assumptions. We, at Trella, are big believers in age-appropriate transparency. We want to encourage understanding and responsibility to grow together. Families who treat communication as a long process rather than a single disclosure tend to raise a next generation that is far better prepared.
What is the cost of continuing to do nothing?
The cost is rarely visible day to day, which is exactly why avoidance is so easy to sustain. But it accrues quietly: in assumptions that harden into beliefs, in resentments that compound, and in the steadily worsening conditions under which the conversation will eventually be forced. Doing nothing is not a neutral choice. It is a decision to hand the conversation to a future moment that will almost certainly be harder than this one. One final note, when we address things in our relationships, we are signaling to the other person, they are important to us. We are essentially saying “Our relationship is so important to me that I am going to address this issue”. If I don’t I am saying, “you aren’t that important to me to make the effort”.




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